How to Switch to an Instagram Professional Account?
Upgrade your Instagram profile to a Professional Account to unlock powerful features like Insights (analytics),
promotions, contact buttons, and business tools. Follow these quick steps to switch your account in minutes.
::tabs::
::tab: Web App::
To switch the Instagram account, follow these steps:
Steps
- Open Instagram and go to your profile.
- Click More from the left-side panel.
Click More
- Select Settings.
www.instagram.com
- Scroll down and click Account types and tools.
- Click Switch to Professional account.
Switch to Professional
- Click either Creator or Business account.
www.instagram.com_accounts_account_type_and_tools
- Once you've entered all your Creator or Business details, you'll be asked to confirm the switch to a professional
account.
www.instagram.com_accounts_account_type_and_tools
Once switched, you’ll gain access to Instagram Insights, content performance tracking, ads, and additional features to
help grow your audience.
www.instagram.com_accounts_account_type_and_tools
::tab: Mobile App::
To switch the Instagram account, follow these steps
Steps
- Open the Instagram App.
- Click your profile picture (bottom right).
Instagram Profile Picture
- Click the ☰ menu (top right corner).
☰ menu (top right corner).
- Scroll down and Select Account type and tools.
Scroll down and Select Account type and tools.
- Click Switch to professional account.
Click Switch to professional account.
- Select a category and click Switch to a professional account.
Screenshot 2026-07-22 at 7.12.15 AM
- Choose your type:
- Creator (for influencers, content creators)
- Business (for brands, shops, services)
- Click Next.
Screenshot 2026-07-22 at 7.12.37 AM
- Once switched, you’ll gain access to Instagram Insights, content performance tracking, ads, and additional features
to help grow your audience.
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