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How to Switch to an Instagram Professional Account?

Last updated on Aug 07, 2026

Upgrade your Instagram profile to a Professional Account to unlock powerful features like Insights (analytics), promotions, contact buttons, and business tools. Follow these quick steps to switch your account in minutes.

To switch the Instagram account, follow these steps:

Steps

  • Open Instagram and go to your profile.

  • Click More from the left-side panel.

Click More

  • Select Settings.

www.instagram.com

  • Scroll down and click Account types and tools.

  • Click Switch to Professional account.

Switch to Professional

  • Click either Creator or Business account.

www.instagram.com_accounts_account_type_and_tools

  • Once you've entered all your Creator or Business details, you'll be asked to confirm the switch to a professional account.

www.instagram.com_accounts_account_type_and_tools

Once switched, you’ll gain access to Instagram Insights, content performance tracking, ads, and additional features to help grow your audience.

www.instagram.com_accounts_account_type_and_tools

To switch the Instagram account, follow these steps

Steps

  • Open the Instagram App.

  • Click your profile picture (bottom right).

Instagram Profile Picture

  • Click the ☰ menu (top right corner).

☰ menu (top right corner).

  • Scroll down and Select Account type and tools.

Scroll down and Select Account type and tools.

  • Click Switch to professional account.

Click Switch to professional account.

  • Select a category and click Switch to a professional account.

Screenshot 2026-07-22 at 7.12.15 AM

  • Choose your type:

    • Creator (for influencers, content creators)

    • Business (for brands, shops, services)

  • Click Next.

Screenshot 2026-07-22 at 7.12.37 AM

  • Once switched, you’ll gain access to Instagram Insights, content performance tracking, ads, and additional features to help grow your audience.

     


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